Superior Supermarkets

Running Head: fantabulous Super markets outstanding Supermarkets Davenport University MKTG 610 Date strip Synopsis A depictly review by foyer Consolidated is plan to discuss performance in govern ternary. District III includes fifteen Superior Supermarkets located in Centralia, atomic number 42. The district conductor for these stores, Randall Johnson, has requested that these 3 locations implement an everyday low charge strategy since these stores are the highest priced supermarkets in the Centralia market. His is concerned that because of increasing consumer price consciousness, they may sustain market share. Centralia stores gross gross revenue prevail been below budget for the last quarter of 2002 and this set-back quarter of 2003. Still, operating margins are near plan delinquent to sales of slightly higher(prenominal) gross margin items and a decrement in operating expenses. They have also had a higher customer count for this first quarter (Kerin & P eterson, 1998/2010, pp. 484-495). marketplace Conditions Centralia, bit had food and beverage sales of $62.3 million in 2002, which was a 4.6 share increase over the previous year. Superior and tercet other major competitors, Harrisons, Grand American, and minute food market account for eighty-five percent of food sales in Centralia. 41.

6 percent of Centralias population is between the ages of cardinal and fifty-four. 30.6 percent of household income is between $15,000 and $34,999 and 39.6 percent is between $35,000, and $74,999. In 2002, Superior held an estimated twenty-three percent of the food sales ma rket, Missouri marketplace had twenty-seven! percent, Harrisons had twenty-two percent, and Grand American had bakers dozen percent. However, these competitors draw customers from larger geographic areas than Superior (Kerin & Peterson, 1998/2010, pp. 484-495). contention Superior executives hit the books Missouri Mart to be their primary coil competition since cardinal percent of Superiors customers break there regularly. Missouri Marts customers are middle...If you extremity to get a full essay, order it on our website: BestEssayCheap.com

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