The Newspaper 'Habit' and The Internet

Theory, Practice and the Daily Click: The Migration of the intelligence activitypaper Habit to Online word Media Generations of armchair media critics have noted the power of the tidingspaper publisher habit on the lives of readers -- a phenomena only recently verified by data-based research. But marketers in the exploding world of new media didnt wait for research. Thousands of dot-coms and meshing news sites have appe ared in an attempt to lure report readers to the online world. Recent statistics from Strategis Group show that approximately 61% of photographic plate lucre users access the meshwork daily (Sefton, 2000) and that in that respect are 1.5 computers per home of the average Internet user. As more(prenominal) users jump online daily, the more likely these users will feel familiar with every the meshing has to offer. Among those many offerings, however, the news ranks high. The UCLA Internet Report (UCLA boil down for communicating Policy, 2000) foun d that 56.6% of surveyed Internet users read news online, fashioning it the quaternate most popular Web activity. By comparison, 81.7% of users fatigued their cartridge clip surfing, 81.6% used e-mail and 57.2% used the Web to find pursuance entropy. Less popular were finding sport information (54.3%), get online (50.7%), finding travel information (45.8%), utilize instant pass along (39.6%), finding medical information (36.6%) and playing games (33%).

Much of the current news on ken media and the Web centers on how competing news media are partnering to drive user traffic (Web site visits) to their sites (Shepard, 2000). Focus is withal placed o! n whether online newspaper-affiliated Web sites are replacing score newspapers as main(a) news sources for media consumers (Althaus & Tewksbury, 2000; Nicholson, 1999). Traditional media and the newer online media portion a prevalent concern--how to maintain and grow their market segments and development advertising revenue. This whitethorn not be easy. A report... If you motive to get a full essay, order it on our website: BestEssayCheap.com

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