Healthworks

Marketing Analysis - SWOT Strengths:The vision of HealthWorks is to introduce tralatitious Chinese medicine to the semipublic, so HealthWorks mainly located indoors close to of the MTR stations which are the most convenient public conveyance of title in Hong Kong (The Information Services department HKSAR, 2008, P.1-2). For the products, HealthWorks provides a commodious range of product options to pass distinguishable kinds of the customers, such as soup, herbal tea and herbal jelly, etc. On the otherwise hand, HealthWorks cooperated with Coca-Cola to produce the ready-for-drink products which mostly sold at supermarkets and convenient shops. As Coca-Cola is a trendy cross arrive at which deeply engrave on young peoples mind. So this cooperation can retrace up an association tack to the young people that HealthWorks as well as is a trendy brand and give them confident to commit their products. And Coca-Cola is a well-known brand, it can help HealthWorks to pro duce its brand and products effectively. Weaknesses: low the digital years, Post-80s generation constantly receives and touches news or reading through internet and television. However, we cannot see HealthWorks strive to promote their fraternity and products via those channels.

Firstly, the information and pictures of their official websites are more traditional that cannot attract people to surf the website, especially Post-80s generation. Furthermore, HealthWorks does not always social function Facebook even they keep up opened Facebook page, which are the customary social tools in Hong Kong to promote their products or campaig ns. Those lead HealthWorks losing the invo! lution of the market of Post-80s generation. In addition, Post-80s generation nowadays chase and respect those novel things. Nevertheless, Chinese medicinal products need much time for researching; it means that HealthWorks would only launch the new products occasionally. Moreover, many shops admit been implementing the VIP campaign which is a good method of ready reckoner memory customers and let the...If you want to get a all-embracing essay, identify it on our website: BestEssayCheap.com

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