Rising tech firm Asus seeks to improve U.S. brand Essay

Rising tech firm Asus seeks to improve U.S. brand - Essay Example The article likewise provided a brief historical backdrop on Asus, including presenting the increasing number of diverse products it currently manufactures and intends to launch in the global market. The current discourse hereby aims to present the summarized theme of the article and to provide a discussion on why the article is interesting and how it ties in with the material from the book. Personal Insights and Critique The article was particularly interesting in terms of envisioning the anticipated upgrades on the noted Nexus 7 classified as the next generation Nexus 7. Being an intent avid fan of technological gadgets, one is amazed at how technological products continue to make regular updates based on customers’ feedbacks from the last product that was launched. In contemporary times, consumers are provided with opportunities to avail of newer models, upgrades or updates as fast as one year from the time that a newly launched technological gadget was offered for sale in the market. Depending on how consumers reacted and responded, the manufacturer either addresses the weaknesses or incorporates innovative features that could complement and make the upgraded product more attractive to the consumers.