BUSINESS MODELS AND PLANNING Essay Example | Topics and Well Written Essays - 750 words - 2

BUSINESS MODELS AND PLANNING - Essay Example From the case study it was evident that company alpha engaged in seven business model innovations in which only 4 were successful. Amongst the remaining three, the company either succeeded or failed in their operations. From the case study it was evident that only the innovations which involved exploitation of existing technology and the development and exploitation of technology based products encouraged the success. The company’s failure was attributed to lack of desired quality and standards and that the market was small for the company’s turnover. On the other hand company beta only managed 3 business innovations two of which were successful while the other one failed. Success to the business model was due to acquisition and exploitation of new technology. However, the failure was due to a new product entrant into the market which faced severe completion that squeezed it out. To innovate in business model means that a company must be able to engage in mergers and acquisitions which reduces the company’s competitiveness? In addition to this, innovations in business model also require that companies are able to acquire or embrace new technology that exists within the business environment. From the research conducted between company alpha and beta it is evident that success only came when the companies involved in business models which involved acquisition of new technology and development. For example, company alpha engaged in seven business model innovations in which only 4 were successful. Only the innovations which involved exploitation of existing technology and the development and exploitation of technology based products encouraged the success. The case was similar to company beta which involved in only 3 business innovations and only two succeeded. Innovation is a rigorous process that involves companies to