Validity of qualitative research Essay Example | Topics and Well Written Essays - 250 words

Validity of soft enquiry - Essay Exampleent to which results, as the researcher presents them, are consistent with the offered perceptions by the research participants in a study (Lodico, Spailding and Voegtle, 2010).Many strategies exist for amend validity or credibility in a qualitative research. Extending a study to thwart a long period is one of the strategies to improving validity. This offers sufficient time for interaction between a researcher and research participants and reduces chances of misconceptions towards data that do non represent perception of research participants or reality on observed phenomenon. An ethnographic study is an suit and longer period allows the researcher to understand heathen values of participants into observed behavior. Triangulation is another strategy for improving validity of a qualitative study. This involves application of more than one strategy in the research process. An example is the use of observation together with interviews in da ta collection to ensure consistency in collected data. Obtaining validation from research participants is another approach to improving validity or credibility in a qualitative research and may involve secondary contacts with participants for confirmation of collected data (Yin, 2011). My experience with qualitative research at academic and professional levels justifies this. Studies on perception towards arts for marketing purposes are