Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the new Group, is a trail company and pi hotshoter in subocular Travel Industry. By offering the lowest expense in the mart and devising the dreams of office change of location progress closer, VG attracts the attention from the general public. With the triple-crown launch of Spaceship One, VG one time again determines that dummy travelling is possible. With Spaceship Two being tested, it promises that our dreams of seeing the Earth from space ar not that distant from the future. In this report, as a merchandising advisor to VG, I will disscuss about the pursuit topics:?Developing a merchandising communication theory plan for VG?How jackpot VG become truly customer focused?The importance of minimising cognitive dissonance in the minds of lurch concentrate customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many an(prenominal) years, space activities make up been considered to be developed and managed by the government for the purpose of search or military only. Nowadays, space travelling has been commercialised to effectuate the dreams of human to see the Earth from space. new Galactic (VG) is one of the few pioneers available in the market. As this is a exclusively immature market, and VG is also a new business of the Virgin Group, it is crucial to develop a finish up marketing communications plan so that customers can get to live on VG and its services better.

Market constituentation should be make before the communications plan to identify the target customers. II.Marketing communications plana.Ma rket segmentation (target audience)It is un! adorned that target customers of space tourism are high income individuals. VG is forthwith the only company offering the to the highest degree competitive price ($200,000/passenger/time). However, it is still very dearly-won for the general public. Therefore, space tourism can be considered a niche market because it just targets a small segment of the market still very profitable. If you want to get a full essay, invest it on our website: BestEssayCheap.com

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